Differences Among Consumer Segments with Regard to Perceptions of Comparative Effectiveness Research
Publisher: Journal of Comparative Effectiveness Research, vol. 3, no. 6
Dec 30, 2014
- Active consumers (high skills and motivation) reported the highest levels of engagement in various behaviors.
- Passive consumers (low skills and motivation) reported the lowest levels of engagement in various behaviors.
- High-effort consumers (low skills, high motivation) reported more positive attitudes and opinions and more engagement in various behaviors than did complacent consumers (high skills, low motivation).
You may also like...
Preparing for Life after High School: The Characteristics and Experiences of Youth in Special Education, Volume 3: Comparisons Over Time