Differences Among Consumer Segments with Regard to Perceptions of Comparative Effectiveness Research
Publisher: Journal of Comparative Effectiveness Research, vol. 3, no. 6
Dec 30, 2014
- Active consumers (high skills and motivation) reported the highest levels of engagement in various behaviors.
- Passive consumers (low skills and motivation) reported the lowest levels of engagement in various behaviors.
- High-effort consumers (low skills, high motivation) reported more positive attitudes and opinions and more engagement in various behaviors than did complacent consumers (high skills, low motivation).