Proven Strategies in Health Care Coverage Program Outreach and Enrollment

This report presents findings from a study on outreach and Medicaid enrollment best practices to meet Missouri’s insurance expansions under the Affordable Care Act. The study found that mobilizing a broad network of local partners is key; new messages and partners will be needed to reach a diverse, newly eligible population. Broad enrollment access points, customer-focused assistance, and paperless eligibility determination procedures can also simplify the process. Finally, states should start developing a comprehensive approach to implementing expanded eligibility and modernizing enrollment systems today.